VERGE
Creative campaign
VERGE is the platform for accelerating the clean economy, bringing in companies, cities and communities to explore scalable solutions for a more sustainable future. The conference in 2019 was held in Oakland, California.
The creative director and I pitched a constructivist-inspired campaign to add a visual and historical tone of “power to the masses”. The main event hosted four sub-conferences which included: Energy, Carbon, Circular Economy and Transport. The main tagline for VERGE was The Future is VERGE with four subsequent accompanying taglines: The Future is Clean, The Future is Carbontech, The Future is Circular, and The Future is Electric.
I’ve shown the process of this campaign below as that was one of the major highlights of this project. The campaign was comprehensive, kickstarting with a video, expanded upon with ads, animations, stage design and event collateral.